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... and welcome to Freelance Faces. This week we're introducing Neal Vaughan. Neal is a highly experienced Sydney based advertising copywriter and creative director with an award winning track record working for major Sydney agencies.  
Read on to see what he had to say ... Enjoy!

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Introducing Neal Vaughan - freelance advertising copywriter. Copy, direct mail to TV.

Hi Neal and welcome to Freelance Faces.

How did you start your career in advertising?
After starting my writing career as a local news and feature reporter in London, I then went on to work for some of Australia's biggest (and smallest) agencies covering a broad range of business while picking up a few awards along the way.

When did you start freelancing?
After long agency spells as CD and senior writer, I'm now a writer for hire.

What do you specialise in?
I guess if I have a particular talent, it's making the complex simple and not taking forever doing it!
I'm equally at home taking charge of a campaign as I am filling the role of wordsmith and ideas generator.
I like writing and enjoy long copy including brochures, mailers and detailed websites. Technical stuff like IT or finance doesn't phase me. In short, I deliver quality 'on-the-money' creative work with a flexible attitude at reasonable cost.

What is your Red Shoe website concept?
As a freelance copywriter and scriptwriter I collaborated with film cinematographer and director Carolyn Constantine to create unique business videos and educational films. Blending direction, top class cinematography, expert set dressing, a sense of humour and accomplished actors with an ability to turn business language into plain English - all on an affordable budget. See samples - click here.

Why do you freelance?
Well apart from the obvious - paying the bills bit, I like having the flexibility to develop my own writing projects. So far these include two feature length film scripts, writing and directing a couple of short movies and a quarter of a book.

Do you think this has enhanced your advertising copywriting skills?
Without a doubt. The diversity of writing has broadened my creative scope and taken my writing a stage further. Last year I directed and co-produced a couple of ads and corporate videos for my clients. So I can offer a complete service for anyone wanting to create video content for the web or a good old fashioned corporate video or TV ad. I have a talented cinematographer and crew available to give great looking results without all the usual production house over-heads.

Neal is based in Sydney.
Contact Neal by email. Click here.