Freelance designer, art director and typographer
FF: Hi Pete and welcome.
How did you find out about the Freelance Factory and what do you think of the Freelance Factory concept?
I saw an ad in B&T, thought it was a great concept and signed up.
How did you start out as a freelancer?
After a 9 year stint at The Campaign Palace in Sydney, I left in 2004 to start my own company, Twin Petes, with a mate (called Pete). In the early days we didn't have any clients, so to keep the dollars coming in, we both freelanced at various times. Him as a Production Manager and me as a Designer or Art Director. After Pete left the business at the end of 2006, I was free to do longer freelance gigs which I really enjoyed.
How long have you been freelancing?
5 years this time around. But I have freelanced at various of times over the last 20 years. Some years ago when studios had drawing desks and no hint of any computers, I was freelancing as a finished artist and insisted on taking my own T-square to every new job. Nothing worse than a dodgy T-square!
FF: Why do you choose to freelance?
Because over the years I have worked as a typographer, designer, art director, finished artist, and sometimes photographer,. Click here to see samples of Pete's photography.
Freelancing gives me the freedom to work across all the disciplines and also the chance to pick up more work. I have my own direct clients, so my experience offers them a one stop shop. But also I get varied work from agencies and design houses. There is also a certain amount of freedom knowing that you are the boss and can work when you want.
FF: What do you specialise in?
Branding, art direction, typography and design mainly. Having had my own business for the past 5 years has also given me great experience in the business side of things.
FF: How does freelancing affect your lifestyle?
For the past 18 months, I have based myself at my home studio which has been fantastic with my 2 teenage boys bursting through the door every day at 4pm. So I can start very early in the morning or finish late into the night.
FF: What have been your career highlights?
Probably the great friends I have made along the way. People I have known for over 20 years that I still keep in touch with regularly. But work wise, being asked to join the Campaign Palace as Head of Type was a great honour. As a typo, that was the best gig in town. Especially at a time when they were winning 'agency of the year' regularly and considered the most creative agency in the country. This gave me the opportunity to sit on local and international judging panels and work with some of the best creative minds in the country for nearly ten years.
FF: What other interests do you have?
I live on a large bush block on the edge of the Berowra Valley National Park, so I love being in amongst the bush. I paint abstracts when I can and have always held a dream of just painting in my studio in the bush! I'm also a sucker for art galleries. My 2 boys love their sport, so I try and help them out as much as I can.
FF: Do you teach your skills to others?
In my previous life in the large agency world, part of my job description has always been to mentor and train younger members of the different departments. I really enjoyed helping and watching them get better and gain confidence in what they were doing. I don't get as much of a chance to do that freelancing, but when I can I do for sure.
FF: How do you usually source freelance work?
Word of mouth, through friends and sending my website link to as many people as I can!
See Pete's full profile, expertise and contact details on the Freelance Factory on-line directory. Click here.
FF: Thanks for your time Pete.
Contact Pete by email. Click here.
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