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 Note from the Editor

... and welcome to the first Freelance Face feature of 2009. 
This week we're introducing Phil Taffs - Award Winning Copywriter.
It is great to see that we continue to attract such fantastic talent! I'm sure you will be equally impressed when you read Phil Taffs' special freelance feature.
Here's what he had to say...
Enjoy !

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Click here to view Phil's full profile, expertise and contact details on the Freelance Factory directory.

Below are a few of Phil's work samples.

Click here to see samples
of Phil's TV Commercials.

Click here to see Phil's
impressive list of Awards!

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Introducing Phil Taffs
Award Winning Advertising
Copywriter and Creative Director.

FF: Hi Phil, welcome to Freelance Faces. How did you start out as a freelancer?

After 15 years, I’d worked at big agencies like Mojo. I’d worked at small agencies too like M15 New York. I finally decided I wanted to work in a way that suited me.

FF: How long have you been freelancing and why do you freelance?

Six years. I freelance for freedom, flexibility and no politics. I can concentrate 100% on the job at hand.

I would say I work smarter if not harder now than I did when I worked for agencies.

It’s also allowed me to do more branding/planning/strategic work than is typical for a creative in a traditional agency. (Even though we all know good creatives are often good strategists too!)

FF: I hear that you have both Melbourne and Sydney clients - how does that work for you?

One of the great things about freelance is that you can work nationally. Via phone and email. I can just as easily handle a Sydney brief as a Melbourne one. The whole of Australia becomes your agency.

FF: How does freelancing affect your lifestyle?

It frees it up. I can usually pick up my sons from school on a Friday afternoon but then am more than happy to make up the time on a Sunday morning. But I have no concept of public holidays any more - much to my wife’s chagrin.

FF: What are your specialities?

Like Peter Barry - featured last month - 

I am a writer who can write. I have a BA Hons in English, have had short stories published and have finished a novel. 

So I am as at home with a tender document as I am with a 10 x 2.

FF: What have been your career highlights?

  • Working in Manhattan in the early noughties
  • Helping to launch the Honda Odyssey and CR-V into Australia
  • Beating Sean Cummins for Best Community Service TV ad at the MADC awards one year
  • Creating ‘Leave your hat on’ for SunSmart (with a little help from Randy Newman)
  • Oh, and the TV ad with two little boys talking about their ‘ducks’ for Brivis. Click here to see the Brivis TV ad.

FF: What other interests do you have?

  • Reading and writing fiction
  • Movies - especially thrillers
  • The Kennedy Assassination and the Manson Murders (read my novel!)
  • Abusing my guitar
  • Supporting the Blue Boys

FF: Do you teach you skills to others?

I have been both an AWARD School and RMIT tutor. And I will try to help any young person who approaches me with their folio.

FF: How do you usually source freelance work? 

Doing good work consistently over a period of time is the best word-of-mouth.

FF: What do you think of the Freelance Factory concept?

I think it’s a great concept. I saw the first ad you ran in AdNews two years ago and have been a fan ever since.

FF: Thanks for your time Phil.

You can see more of Phil's work.

Cick here.

Phil is based in Hawthorn Melbourne Victoria - but is available Australia-wide.

Contact Phil by email
Contact Phil by email - click here.

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